Australia's Top iOS Virtual Fitness Programs in Q1 2021

In the first quarter of 2021, the virtual fitness landscape on iOS in Australia saw significant engagement across several key applications. Sensor Tower's insights provide a snapshot of the performance of the top virtual fitness programs during this period.

Strava: Run, Bike, Hike experienced a fluctuating trend in downloads starting with approximately 6.6K and ending the quarter with around 3.8K. Revenue for Strava peaked at $33K in late February but saw a decline to $24K by the end of March. Weekly active users began at 157K and saw a dip to 140K, with some recovery to 140K in the last week of March.

Fitbit: Health & Fitness also showed variable trends, with downloads decreasing from 13K to 4.4K. Revenue displayed a notable peak at $37K in late March, while weekly active users started at around 69K and slightly decreased to 67K by the end of the quarter.

Kic: Health, Fitness & Recipes saw its downloads drop from 2.3K to 760, and revenue trends fluctuated, ending at roughly $25K after a mid-quarter dip. Weekly active users started at 8.1K and experienced a slight decrease, stabilizing at around 6.2K.

Zwift: Ride and Run had a modest download count, starting at 470 and ending the quarter at 214. Revenue trends were more positive, with an increase from $12K to a peak of $20K in early March, before ending at $13K. Active users saw a decrease from 2.5K to just under 2K.

Lastly, Move With Us, based in Australia, had downloads beginning at 1.6K and ending at 1.1K. Revenue saw a high of $22K in early January and then a notable dip to $5.1K by the end of March. Active user data was not provided.

For more detailed insights and data on the performance of these virtual fitness programs, Sensor Tower offers comprehensive analytics and trend analysis.